Univision Communications, together with Simon Cowell’s SYCO Entertainment, FremantleMedia, Verizon Latino, and Hologram USA, gave a LA BANDA superfan the experience of his lifetime. Jorge Sanchez, a 22- year old Los Angeles resident, was beamed onto the stage alongside resident judges Ricky Martin, Laura Pausini, and Alejandro Sanz as “The 4th Judge” to share his feedback with contestants during the Univision Network’s hit music reality show’s semifinal episode. This episode aired LIVE coast-to-coast on Sunday, Dec 6 at 8pm EST/5pm PT.
“It’s a distinct pleasure to work with LA BANDA and Univision on this historic moment in television,” said Alki David, CEO Hologram USA. “This is the first use of this revolutionary technology on a music-based reality show and its first use as a once-in-a-lifetime fan reward. We are truly bringing holograms to the people.”
“We wanted to bring a unique experience to our Hispanic consumers who are mobile first,” said Javier Farfan, Vice President of Segment Marketing for Verizon. “The hologram experience is stuff you see in the futuristic movies, and Verizon is bringing you the future now.”